From Name:
From Email:
To Name:
To Email:

Optional Message:


The science of cool

from Fast Company

Behavioral scientists have spilled quite a bit of empirical ink on what makes something cool. They've basically whittled the phenomenon down to four main traits. First, cool is a social perception, not an inherent quality. So, the Pabst Brewing Company (PBR) has always been PBR, but it wasn't cool until Portland hipsters embraced it. Second, coolness is relative. more


Powered by MultiBriefs
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063