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Harris Poll names the best grocery store brands in the US

from Retail Customer Experience

The 2014 Harris Poll EquiTrend study, which measures brand equity for more than 1,500 brands across 170 categories, finds traditional grocery store brands rank highest overall in three of the four regions surveyed. According to the company, the EQ index examines three key factors of brand equity: familiarity, quality and purchase consideration. more

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