Harris Poll names the best grocery store brands in the US
from Retail Customer Experience
The 2014 Harris Poll EquiTrend study, which measures brand equity for more than 1,500 brands across 170 categories, finds traditional grocery store brands rank highest overall in three of the four regions surveyed. According to the company, the EQ index examines three key factors of brand equity: familiarity, quality and purchase consideration.
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063