Consumers clearly prefer shopping in stores
from Grocery Headquarters
A key finding from the A.T. Kearney Omnichannel Shopping Preferences Study is that although digital retailing is capturing headlines and inspiring spirited debate as retailers plan investments for the future, physical stores continue to be customers' preferred shopping channel and a place where the most significant consumer and retailer value is created. The A.T. Kearney Omnichannel Shopping Preferences Study was based on a survey of 2,500 U.S. shoppers that asked respondents about their shopping preferences and behaviors. The survey covered all age segments — teens, millennials, generation X, baby boomers, and seniors.
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