A.T. Kearney: Stores drive most sales, online and off
from Chain Store Age
Physical stores continue to be customers' preferred shopping channel and a place where the most significant consumer and retailer value is created, according to a new report by A.T. Kearney. The firm's "Omnichannel Shopping Preferences Study" found that stores play a crucial role in online purchases, as two-thirds of customers purchasing online use a physical store before or after the transaction.
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