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TargetExpress test takes aim at Gen Y

from MediaPost

Target, struggling to attract customers, has taken the wraps off its first TargetExpress, a small concept it hopes will be a big hit with Gen Y. At just 15 percent of the size of its typical store, the company says it hopes the merchandise sold in the Dinkytown test site — heavy on beauty, electronics and convenience food — will appeal to nearby University of Minnesota students, as well as urban shoppers. more


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