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5 ways people kill good analysis

from National Retail Federation

If the amount of data you're analyzing is overwhelming, you're not alone. In the digital age there's no shortage of data, but the sheer volume of it can make getting clear, focused insights a bit of a challenge. And as Kevin Ertell, SVP of Digital at Sur La Table Inc., pointed out at NRFtech Retail Technology Leadership Summit, there are many ways for good analysis to go bad. more

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