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2014 Retail Sales Update

from National Retail Federation

Retail sales (excluding automobiles, gas stations and restaurants) are expected to advance at a stronger pace for the balance of this year than the previous six months, and should equal or exceed 3.9 percent, compared with the 2.9 percent reported for the first half of 2014. That said, in the aftermath of a cold start for retailers and a major downshift in overall U.S. economic growth earlier this year, NRF is revising its current 4.1 percent forecast for annual retail sales growth to 3.6 percent. The revised NRF estimate also reflects downward revisions to final annual retail sales back through 2012 that were made by the U.S. Census Bureau in April. NRF is still expecting non-store sales to increase between 9 and 12 percent. more

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