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The evolution of the Internet and its impact on retail spaces

from Wired

Online and offline were once two very separate worlds. But with the rise of e-commerce and in particular mobile e-commerce, the distinction between online and offline is blurring rapidly. One of the Internet's early effects was to foster a much greater proliferation of specialty retailers than ever before — retailers with a unique point of view but not necessarily a need for a tremendous amount of floor space. The Internet has allowed retailers to connect with potential customers and express their brand in entirely new ways, and physical stores have become a part of their communication and sales strategy instead of being their only or primary way to reach consumers. more


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