Bright days ahead for blu
from CSP Magazine
Standing on the outside of a robust party, Imperial Tobacco not only knocked, it barged through the front door and in one swoop, took over the party the e-cig party. In just one piece of a dramatic sea-change that will transform the entire U.S. tobacco landscape, the British tobacconist acquired blu, the trendy Lorillard e-cig brand that owns 45 percent of the total U.S. electronic cigarette market, as an offshoot of Reynolds American Inc.'s acquisition of Lorillard Inc.
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