The power of promotional products for brand recognition
from Business 2 Community
Promotional products have been a popular choice for marketing and advertising campaigns for many years. Now that advertising on the internet provides such great detail on tracking the results of advertising, it is important to show that promotional products and branded gifts have a positive effect on your brand and sales. The British Promotional Merchandise Association has conducted several surveys and done research that provides evidence that there is a direct correlation between promotional product advertising and an improvement in brand recognition and increase in sales.
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