Hanesbrands Inc. has record-breaking second quarter
from Promo Marketing
Hanesbrands, Winston-Salem, North Carolina, attributed its strong second quarter numbers to its Maidenform Brands Inc. acquisition, activewear performance and increased operating efficiencies. The quarter that ended June 28 netted a 12 percent sales increase to $1.34 billion as a result of the company's Innovate-to-Elevate strategy; strong activewear segment results; increased supply chain manufacturing efficiencies; tight control of selling, general and administrative costs; and successful integration of the October 2013 Maidenform acquisition. Hanesbrands expects net sales to reach more than $5 billion this year.
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