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Cultivating ripe sales leads: Lead nurturing strategies for small business

from Business 2 Community

Maybe you’ve over-watered a perfectly good tomato plant and watched it shrivel up and drown. Or maybe an overdose of fertilizer has burnt up your yard. Whether it’s water or plant food, too much of a good thing can be, well, bad. See, in nature (and in sales), there’s a fine line between nurturing and smothering. A little TLC can create a flourishing environment, while being overbearing can suffocate. more


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