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An inside look at a bold rebranding of the USPS

from Wired

The post office has an awful reputation. Seriously: On Seinfeld, Newman works there. The United States Postal Service is aware of this, which is likely one reason why they commissioned New York-based creative agency GrandArmy to redesign their signage and packaging last year. Most of the work (“90 percent,” says GrandArmy co-founder Eric Collins) was implemented across the postal service’s 31,000 locations last August, but it wasn’t until this month that designers published the full breadth of their work online. more

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