Consumers feel the need for speed in Web user experience
Every second a brand's website takes to load may be costing it customers, according to a Limelight Networks report. The report found that consumers value performance (streaming with no buffering, pages loading quickly, etc.) as the most important aspect of the web user experience, even over fresh or personalized content. Sixty percent said they weren't able to wait more than five seconds for a site to load before becoming frustrated and leaving. About 20 percent won't wait more than three seconds. Today's consumer has an average attention span of only eight seconds.
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