5 deadly sins of content promotion
from Business 2 Community
The long hours of research and writing are over, and your blog post is finally published. Job well done, right? Not quite. Now it's time to use your content marketing strategy to get your post in front of as many eyeballs as possible. A hot way of doing that nowadays is through paid social promotions. Marketers are turning to this tool because their audiences are on social media platforms and they can get their target audiences to share their content with more and more people. Essentially their target audiences are doing most of the work for them, but the marketers are reaping all the rewards. Unfortunately most marketers get it wrong ... horribly wrong.
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