Spirit Airlines Takes First Steps of Ancillary Dynamic Pricing as Supply Growth Continues Unabated
from CAPA Centre for Aviation
U.S. ultra low-cost airline Spirit Airlines has embarked on the first phases of adding sophistication to the revenue management of ancillary products. The foundation of its business model is based on maximizing total revenue, which includes both revenues generated from fares and add-ons including carry-on and checked luggage and seat assignments.
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