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5 tips and tricks to market your brand to millennials

from By Emma Fitzpatrick

To thrive in the present and grow in the future, brands need to market, target and build relationships. This is important to do with all customers, but particularly crucial in appealing to millennials. Millennials have a desire to create their own path, influencing how and why they opt for one brand over a competitor. Often called the "DIY generation," this growing consumer base's preferences will become increasingly important to your business. Millennials are already extremely powerful — and their buying influence is only budding. more

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