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Nordstrom, Target test Pinterest's merchandising potential

from By Bianca Gibson

Pinterest can be a powerful tool when retailers use customer pins as a way to select the merchandise they carry. Is your store missing the mark on merchandise? Could your e-commerce site use a 70 percent increase in traffic? Let's take a closer look how big-name retailers Nordstrom and Target have used Pinterest's influence to transform their merchandising strategy. more

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