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The insanely lucrative uniforms of soccer

from Fast Company Design

As the Premier League gets ready to kick off another season of soccer — Americans might understand it as the NFL of England — ESPN is exploring the economics of the uniforms (called kits) in its interactive, self-ascribed “parallax-athon,” More than a Shirt. Illustrated by Robb Harskamp and coordinated by ESPN Creative Director Neil Jamieson, the site lets you scroll and scroll...and scroll to explore the most valuable kits in the Premier League, which have been presented with a thickly extruded, borderline cartoonish look. more

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