Break the ice with these team-building lessons from the
ALS Ice Bucket Challenge
from By Brie Ragland
For those who are unfamiliar with the ALS Ice Bucket Challenge, its genius lies in the simplicity of the concept. Basically, you challenge people you know to pour a bucket of icy water on their heads or donate $100 to the ALS Association — all in an effort to generate support and awareness of the fight against amyotrophic lateral sclerosis, better known as Lou Gehrig's disease. At first glance, it may seem as though this type of challenge does not fit with your business model or coincide with your business plan. However, given a second glance, there are definite lessons to be learned here.
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