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11 great things companies are doing with big data

from CIO Insight

One company is using big data to improve the aviation industry's on-time performance. Another is turning to analytics to streamline the launch of complex marketing campaigns. A third is reducing its environment impact through these tools. By now, it's clear that the potential for data analytics is limited only by the human imagination. That's great news for businesses as they deploy these solutions to boost brand loyalty, increase sales, expand to new markets, improve efficiencies and lower expenses. more


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