RCI's 'Win Your Dream Vacation Sweepstakes' reaches millions in effort to promote vacation ownership
from Inside The Gate
RCI's Win Your Dream Vacation Sweepstakes recently came to a close, having successfully promoted the vacation ownership industry among non-owners and owners alike. The campaign garnered more than 250 million impressions through social media, marketing and public relations efforts that targeted the next generation of travelers and those interested in timeshare ownership.
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