4 things online merchandisers can't stop talking about
from National Retail Federation
Retail has been around for thousands of years, but e-commerce is just a couple of decades old. The retailers who attended Shop.org's Online Merchandising Workshop discovered more than inspiring ideas and useful tactics; they learned they're not alone. We're all still figuring it out, learning more with each usability test, product launch, photo shoot and development sprint. Shop.org's first post-event "Playbook" looks at the recurring themes that presenters mentioned in multiple sessions.
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