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Coca-Cola's newest gimmick — and our obsession with personalization

from Linkedin

For some, searching for the one keychain at the Niagara Falls tourist shop that spelled out our name correctly — or if not correctly, at least phonetically — never failed to prove daunting. For others — named Heather or Jennifer or Mary — the problem was reversed. Their names were too common; their keychain appeared always to be out-of-stock. Perhaps that may have been the driving force behind 21st century marketing, where customization and personalization are everything. If you don't believe it, look at Coca-Cola's newest marketing gimmick, Share a Coke. more


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