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Urban Outfitters offends on purpose...and the strategy is actually working, say experts

from Philadelphia Business Journal

Urban Outfitters came under fire after releasing — and quickly apologizing for — a "blood-stained" Kent State sweatshirt, an obvious nod to the 1970 shootings at the university that left four dead, nine injured and a nation reeling. Another day another controversy for Philadelphia retailer, which seems to be releasing controversial products on purpose to spark public outcry and gain traction on social media outlets. more

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