Small businesses spend more on social media than any other media
from Advertising Age
Social has become the top media platform for small and medium businesses when it comes to usage and spending, according to a new report from research firm BIA/Kelsey. The report found that 74.5 percent of small and medium businesses — defined as those with fewer than 100 employees — now use social media to advertise or promote their businesses. This is up from 71.7 percent last year.
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