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Key trends driving business innovation

from By Peter Balbus, Managing Director, Pragmaxis LLC

Virtually all businesses today face a common enemy: the forces of commoditization. While market differentiation has always been a key factor in sustained growth and profitability, the erosive effects of commoditization and the speed with which proprietary differentiation becomes industry "table stakes," have never been more rapid or more pronounced. Continual business innovation is the antidote to these forces of commodization, and much of this innovation can be generated at the juncture of advanced business and IT strategy. more

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