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NHL wants another pro league to test game jersey advertising first

from Promo Marketing

NASCAR drivers have sponsors plastered all over their cars and their uniforms. Professional European soccer and hockey players are covered with ads as well. The NHL may not be next up, but is considering the option. NHL team presidents recently met in New York, but turned down pursuing what could be $120 million in revenue if they were to sell jersey sponsorships, according to TSN, a Canadian sports network. "Gary [Bettman, NHL commissioner,] and owners like the money, but they don't want to be first out of the box with this in North America," a source told TSN. "They'll wait for the NBA or baseball to do it and then be second or third." more

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