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How Levi's turned a design evil into a design nightmare

from Fast Company Design

Designers and corporate lawyers aren't exactly known for seeing eye to eye, especially when it comes to trademark symbols. What a designer might think of as an unnecessary besmirchment of a beautiful logo, a trademark attorney might consider the most indispensable element. In the case of the Levi's logo, though, the designers at Turner Duckworth decided to take the necessary evil of a trademark symbol and totally own it, making it an indispensable element of the Levi's logo. more


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