AAP featured in PR Week for Love the Gums You're With
The American Academy of Periodontology and the Centers for Disease Control and Prevention found nearly half of U.S. adults age 30 and older have some form of periodontal disease. AAP's own consumer research also revealed a lack of public awareness about gum disease, its impact on the body and who the correct person is to treat it. AAP then hired Weber Shandwick on a project basis, and the team came up with a fun and engaging campaign to educate consumers by encouraging them to love their gums.
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