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The secrets to leveraging the insatiable appetite for mobile coupons

from Entrepreneur

Mobile coupons have a unique pull. They offer a concrete benefit to the user in the form of savings on purchases and the data indicates the ever-increasing popularity of digital coupons within mobile marketing will continue. When executed correctly, mobile coupons have the potential to deliver amazing returns. The secret to successful mobile marketing with discount coupons lies in a well-crafted strategy built on best practices in the delivery, redemption and clearing stages. more

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