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CIO-to-CMO transition of power is becoming a reality

from CIO

The Gartner report landed on the CIO's desk with a thud: In five years, Gartner predicted, marketers will spend more on technology than IT will. That report came out almost three years ago, and CMOs are well on their way to making good on Gartner's prediction. The transfer of power is nearly complete. Since the report, the number of vendors pitching marketing technology, also called martech, has exploded. There are some 3,000 vendors today, their ranks swelling anywhere from 300 to 500 annually. Most of them sell directly to CMOs who, in turn, are more than willing to keep CIOs out of the loop. more

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