McDonald's to customers: Ask about food quality
from USA Today
McDonald's is suddenly talking about what's in its burgers. And what's in its nuggets. And, yes, even about the icky topic of pink slime. In an unusual, perhaps risky, social media campaign that's clearly targeting millennials, the fast-food chain rolled out the first stage of a promotional effort dotted with "behind-the-scenes" webisodes that it's dubbed: "Our Food. Your Questions."
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