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Counter culture coffee branding gets a jolt of caffeinated color

from Fast Company

Caffè Verona, Country Roast, Toscano: When it comes to branding coffee companies tend to play it safe, with muted package designs and ho-hum names. Not Counter Culture Coffee. The North Carolina-based company unveiled new packaging and names for its year-round and single-origin products, with a color palette that would do Sol LeWitt proud. more


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