Luxury packaging continues to dazzle
from Packaging Europe
If it is an exaggeration to state that in the past luxury packaging subscribed to the maxim “more is more,” it is fairer to acknowledge that awareness of the sustainability issue has focused the minds of premium brand owners on limiting environmental impacts of their packaging. As we reported in the April edition of our magazine, the appetite for sustainable luxury is reflected in increased sales of reusable packaging formats and use of widely recycled materials, as well as in the rise of the 'minimalist chic' aesthetic.
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