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5 unexpected ways businesses can use smartphones to drive profit

from Sales & Marketing Management

No matter the product, service or industry, mission or corporate philosophy, nearly every business is bottom line-driven. And, there is no shortage of ingenuity as to how companies try to glean more profit out of existing processes. Every so often, a new technology emerges that radically changes the productivity landscape and industry's related profitability potential in kind. Some notable advancements, of course, have included the assembly line, telephone, fax machine and the Internet. Today, there is a ubiquitous technology poised to revolutionize how business is done: the smartphone ... but not for the reason you may think. more


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