Being comfortable with feeling uncomfortable
from Door & Window Market Magazine
If you are not uncomfortable in business, chances are you have settled into the sea of sameness of the industry. This comfort brings a maintenance mode of doing business; you merely grow or decline in parallel with the overall organic industry. People in this mode who want year over year growth usually resort to an approach of stealing share from other competitors. This leads to a share shift game played by many competitors, which usually brings a similar share breakout but price reductions and profit loss to the market. This creates a lower price position and value platform through the channel, all the way down to the homeowner.
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