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Multi-functional packaging: Levi's Basics

from The Dieline

MAD Projects Industries has stripped down Levi's Basics to a bare minimium. Undergarments are packaged in a multi-functional packaging. The boxer brief is pouched in kraft paper, slipped into a cardboard box and embellished with a polka-dotted match-strike. The "Truck" is stored in a tray box, printed with wood grain and finished with the garment logo. Finally, rediscovered Long Socks of Mr. Strauss are hipsterified and tucked inside a mason jar with a bonus needle and thread. more


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