Papers: Consumers ready early for holidays
Fall is a refreshing change of season, stimulating many to shake off the sluggishness of summer and embrace a more frenetic pace for life. Retailers and media look forward to autumn, as retail sales the accompanying advertising spending is skewed toward that part of the year. Recent forecasts on sales activity for the holiday season may make retailers and media enterprises giddy, or anxious or maybe a little bit of both.
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063