South Bend eyes Notre Dame, native ad plans
Notre Dame sports is in the DNA of South Bend, Indiana, where more is definitely more. That’s why Kim Wilson, publisher of the Schurz-owned South Bend Tribune, decided to flip the digital switch on its decades-old Notre Dame Insider sports vertical this year, adding continuous news updates and video to what had been a static, if profitable, venture. Wilson talks about the Notre Dame Insider and other revenue-diversifying efforts, including a native ad play that might raise hackles at other newsrooms .
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