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Halos and pitchforks: The power of a positive first impression

from By Joe Latta

You never get a second chance to make a first impression. The adage is old, but when it comes to proposals and presentations, it's as important as ever. In fact, even the briefest of first impressions can become the lens through which a prospect views all of your remaining messages. That's right, the first messages your prospect reads or hears are more than just the ones they remember most — they're the ones that have the biggest impact on your overall persuasion. How big? Let's find out. more

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