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Timing is critical in social media: A lesson from Chrissy Teigen

from By Linchi Kwok

With hundreds of millions of people sending out hundreds of millions of tweets every day, businesses and public figures are usually meticulous in what they share on Twitter. It is no doubt that sharing quality content is critically important, but releasing the right message in the right time is also vital in social media communications. Chrissy Teigen, for example, is a celebrity who used to be very active on Twitter. She tweeted good content and was engaging with her followers — until she made a controversial comment about the high-profile shooting in Ottawa on Twitter. more

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