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5 ways small businesses can afford a big-time trade show

from Entrepreneur

Trade shows are an opportunity to meet potential distributors and buyers, test market interest, evaluate the competition, and identify strategic alliance partners. Deciding to invest in a trade show exhibit booth to promote your product is an important strategy that can make, or break, your piggy bank. National and international conference and trade show booth fees can cost upwards of $10,000. Check out some resourceful ways to get your company to the conference without paying the full entrance fees. more

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