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Setting annual sales goals are a waste of time: Part 2

from Promo Marketing

Last month's "Be Bold" column grabbed quite a bit of attention. In fact, author Rick Greene, MAS, received the most feedback from readers from this hot topic since his "A Touch Is Still A Touch" article from a few years ago. In that column, a "Basic Truth of a Million Dollar Producer" was revealed, and that truth is that it takes 13 touches to turn a prospect into a client. But Greene also stated back then that there are no absolutes and no real rules. It may take eight superb touches to turn a prospect into a client — or it may take 15. more


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