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SCA says strategy to counter P&G's incontinence push is working

from Bloomberg

Svenska Cellulosa AB, the world's largest maker of incontinence products, said it's winning the battle to defend its position after Procter & Gamble Co. entered the European market for adult diapers. "So far, from our perspective, our tactic is working," Chief Executive Officer Jan Johansson said after SCA published third-quarter results. "You can never underestimate such a big and good player as Procter. But we do have an extremely strong brand." more


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