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Wasabi toothpaste offers extreme dental hygiene

from The Wall Street Journal

A new Japanese toothpaste doesn't come in multicolored stripes or fancy scents, but it will surely jolt users' mouths awake each morning. Village Vanguard Co., a retailer of books and novelty items based in central Aichi prefecture, has unveiled a wasabi-flavored toothpaste with the intense, horseradish flavor usually used as a condiment for sushi and sashimi. more

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