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Why your company needs a good tagline

from Forbes

In the grand scheme of marketing strategy, coming up with a company's tagline is rarely anyone's first concern. In fact, as audiences' attention spans have shortened and the screens on which ads display have become increasingly pocket-sized, some have even argued that a tagline isn't necessary at all. It's true that a bad tagline can do more harm than good. But doing away with taglines altogether would be a huge mistake, especially for smaller organizations that rely more on print marketing as opposed to mobile ads. Taglines actually fulfill a very important purpose: they let you quickly and efficiently sum up what your company is all about. more

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