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Quest for purity brought allergen-free positioning as a side benefit, chocolate maker says

from FoodNavigator-USA.com

The rising tide of food intolerances and allergic reactions bodes well for Pascha Chocolate, a brand that is founded on an allergen-free positioning. But co-founder Courtenay Vuchnich said the real message is purity, with allergen-free coming along for the ride. more


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