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No more like gates: Rethinking your Facebook marketing plans

from By Jessica Taylor

Just as you were on the trend of increasing your "likes," now you have to start all over with your Facebook marketing tactics. Facebook is taking down the "like gate." The social media platform will no longer allow companies to require a user to like a Page to gain access to content, contests, apps or rewards. After an abundance of like gating, Facebook found that the likes were not authentic because the increased number of likes would diminish after a promotion had run its course. What does this mean for your business? more

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