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How weather forecast predicts Wal-Mart's sales outlook

from Advertising Age

Like most retailers, Wal-Mart has been basing decisions on weather data for years in obvious ways, such as putting up umbrella or snow-shovel displays in advance of rain or snow. But now, in the second year of an extensive partnership with the Weather Company, the Earth's largest retailer is delving far deeper into sometimes unlikely correlations between weather and store sales on a ZIP code level. more

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